‘User experience’ in the industry can tend to have this unfortunately narrow view of always catering to what the consumer subliminally wants or is vociferously asking for, with scant regard for the larger picture.

They seem to prefer human desires rather than humane values.

Shaadi.com may have removed its skin tone filter due to all the pressure generated in the wake of the Black Lives Matter protests, but I wonder when will Communitymatrimony.com remove caste and sub-caste filters from their apps and websites.

Things like these are easily dismissed by businessfolk and ordinary citizens alike as ‘exercising free choice’ and ‘having a personal preference’, without sparing a thought for how ancient systems of prejudice are not only capitalized on, but perpetuated through such portals.

This needs to stop, pronto.

Jack of all trades, master of some.